Intercultural Management (3 ECTS)

Annotation: Course goals: The “Intercultural Management” course encompasses ways of cross-cultural comparison of management and communications processes, emphasizing on possible (and practical) cultural geographic distinctions and individual, group, and organizational history that affect behavior. The overall objective of the module is to define in theory and practice the divergence of management across the world today. At the end students will be able to understand the way management is approached in different areas of the world.
Course content: The course examines case studies and readings that focus on general concepts of “culture” as well as on issues of intercultural competence, cultural identity and cultural diversity from a strategic, organizational, and marketing perspective. In parallel, the course considers the ethical issues highlighted by an intercultural perspective on business activities. The course encourages students to adopt a range of critical approaches drawn from history, anthropology, organizational sociology, narrative and symbolic/interpretive analysis, post-modern theory, and management practice.

Start and end dates of course implementation: The first session will start on Thursday October 6, 2022. Lectures on Thursdays 15:00 – 17:00 h (Central European time – CEST)

Registration to the course information: Quality of virtual studies programme platform

Volume by ECTS credits	Synchronous activities,hours	Asynchronous activities,hours	Total, hours	Assessment
3	39	30	75	Cumulative assessment

3. Prerequisites for entering the course:

4. Learning outcomes of the subject:

By successfully mastering the course, students will be able to:

Reach a practical understanding of cultural factors influencing business in a globalized world
Understand cultural identity and cultural diversity from a strategic, organizational, and marketing perspective
Understand of how business is embedded in specific societal institutions, and these in turn in the cultural context
Develop and enhancement of student‘s intercultural competence usisg real cases and scenarios
Develop personal negotiation skills and conflict resolution skills
Understand the relationship between National Culture and Organizational Culture.
Understand the practical principles of ethical behavior in the Global Marketplace.

5. Course plan:

No.	Titles of the main topics	Synchronous activities,hours	Asynchronous activities,hours	Total, hours
1.	Introduction and overview – expectations, course goals, syllabus. The Fundamentals of Culture. Drivers and consequences of globalization.	2	2	4
2.	Culture as an explanatory factor. Concept of “National Culture”. Typologies of Hofstede and Trompenaars.	2	2	4
3.	What’s Cross-Cultural competence? Stages of Cross-Cultural competence. Cross-Cultural competence and Business.	1	1	2
4.	Principles of Negotiation. Different Negotiation Styles. Challenges of Cross-Cultural Negotiation. Conflict Resolution Profile Test	2	2	4
5.	Organizational Culture Fundamentals. Relationship between National Culture and Organizational Culture. Ethical Behavior in the Global Marketplace.	1	1	2
6.	Principles of Management. Different Management Styles. Challenges of Managing across Cultures. The Cultural Intelligence Difference.	2	2	4
7.	Intercultural Management and Leadership. Multi-cultural work groups and teams. Creating Cultural Synergy. Motivating the Global Workforce. Personal profiling.	2	2	4
8.	Entrepreneurship and Innovation. International Marketing. Global and culture-specific advertising.	2	2	4
9.	Spanish Culture: Overview of Contemporary Spain: Politics and Economy. Business style in Spain.	1	1	2
Total contact hours: (Synchronous ans Asynchronous)		15	15	30
Total student independent study and activity hours:		24	24	48
TOTAL		39	39	78

7. Self-study assignment(s):

Individual analysis / personal reflection about the Hofstede’s model with respect to the student’s cultural origin/s and experience
MBTI Questionnaire. Additional tests: Communication Styles, Temperaments, Kilman. Read CH 11 on Cultures and Organizations
One specific readings for each Module
Feed-back from the students through the established student opinion pols.

9. Assessment system of students’ achievements: cumulative assessment:

Students will be evaluated through a continuous evaluation system (CES) and via the following tools:

Attendance and continuous evaluation by the teacher of active participation in the exercises and debates in class and the on-line campus forums. Attitudes and quality of reasoning measurement.
Group presentations. Research, development and presentations on different topics. Level of concepts understanding and capacity to apply them.

Hofstede, G. (2010): Cultures and Organizations: Software of the Mind. 3^rdedition. McGraw-Hill. ISBN: 978-0071664189
Moran, R. T.; Harris, P.R.; Moran, S.V. (2010): Managing Cultural Differences: Global Leadership Strategies for Cross-Cultural Business Success. 8^th edition. Butterworth-Heinemann.
Hall, E. (1976): Beyond Culture. Anchor Books. ISBN: 978-0385124744
Hampden-Turner, C.; Trompenaars, F. (1997): Riding the Waves of Culture: Understanding Cultural Diversity in Business. 2^nd edition. Nicholas Brealey Publishing. ISBN: 978-0786311255
Hofstede, G. (2010): Cultures and Organizations: Software of the Mind. 3^rdedition. McGraw-Hill. ISBN: 978-0071664189
Lewis, R. D. (2005): When Cultures Collide: Leading Across Cultures. Nicholas Brealey Publishing. 3^rd edition. ISBN: 978-1904838029
Livermore, D. (2011): The Cultural Intelligence Difference: Master the One Skill You Can’t Do Without in Today’s Global Economy. AMACOM. ISBN: 978-0814417065
Moran, R. T.; Harris, P.R.; Moran, S.V. (2010): Managing Cultural Differences: Global Leadership Strategies for Cross-Cultural Business Success. 8^th edition. Butterworth-Heinemann.

Course provider: Francisco de Vitoria University (UFV) Madrid, Spain